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100 Web Site Owner Tips
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Marketing 101
The first thing to keep in mind is that marketing through a website is different in some ways from other forms of marketing yet there are many aspects which are virtually identical.
It's different in that the requirements of the medium itself are different. But that's where most of the differences end. The basic principles of marketing remain the same and, of course, the objective is the same – to entice people buy.
"AIDAS"
When Marketing through the Web you should remember this acronym: Attraction, Interest, Desire, Action and Satisfaction. Your website should be able to fulfill all these words in order to not only entice surfers to your site but keep them there and turn them into customers.
Web site design is more than simply finding a photo you like and a color that works with your logo. It incorporates readability, functionality, and usability - all of which boil down to one simple concept: Good design practices make your website work for your business.
In the following pages you'll find 100 tips which, if followed, will help you put up a winning website that sells.
There's a ton of information here, all in one place, that you'll want to come back to so bookmark this page now before you forget!
Web Site Design Tips 1 - 10 Aesthetics - Readability - Logical Presentation - Browsing vs Reading - Using Bullets - Avoiding Background Noise - Being Friendly on the Eyes - Your Color-blind Visitors - Your "No Graphics" Visitors - Optimal Font Size
Web Site Design tips 11 - 20 Structured Approach - Initial Site Planning - Consistency - Standard Design Practices - Why Less is More - Showing Off - Using the "Right" Techniques - Updating Frequency - Controlling Your Domain - Controlling Your Information
Web Site Design tips 21 - 30 Transaction Security - Following-up With Your Customers - Your "Extended Office" - Office Hours 24/7/365 - Giving Your Visitors The Inforamtion They Crave - Advertising - Spreading The Word - Using Press Releases - Selling The Sizzle - Targeting The Benefits
Web Site Design tips 31 - 40 Value For Money - Telling Them What You're Giving them - Info Ads - Using Freebies - Delivering a Quality Shopping Experience - Smoothing The Checkout Process - Providing Your Contact Info - Rewarding Your Customers - Using Email Safely - Explaining Shipping Policies
Web Site Design tips 41 - 50 Visitor Privacy - Responding To Inquiries - Honesty - Using Teasers - Studying Your Stats - Air of Authority - Treating Your Customer Like A King - Learning From Your Customers - Avoiding Brief Visits - Controlling Your Content
Web Site Design tips 51 - 60 "What's New" - Engaging Your Visitors - Using A Suggestion Box - Running Contests - Conducting Surveys - Double-checking Your Content - Using Free Content - Archive Everything - Listen & Learn
Web Site Design tips 61 - 70 Alignment - Purpose - Action - Relationship-formed Content - Using Measurements - Cause & Effect - Aligning Your Content With Your Goals - Building Lasting Relationships - Change/Measure/Evaluate
Web Site Design tips 71 - 80 Testing Your Web Site's Effectiveness - The Importance of Business Objectives - Site Functionality - Using Keywords - eCommerce - Your Unique Value Proposition
Web Site Design tips 81 - 90 Understanding Your Customers' Expectations - Defining Your Content Goals - Defining Your Online Strategies - When To Hire A Professional Web Designer - Establishing Your Site's Points Of Interest - The Thirst For Information - Why You Must Write Articles - Increasing Your Personal Visibility - Tracking Your Visitors' Interests
Web Site Design tips 91 - 100 Mesmerizing Creatively - Getting Visitors To Stay Longer - Using Keywords in Your Headlines - How To Avoid Looking Like An "Ad" - How To Make Your Headlines Readable - How To Use Subheadings - How To Improve Your Site With "Split-testing" - Using Images To Show What You've Got - Using SSL For Peace Of Mind
