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Web Site Design Tips
Web Site Design Tips 31. VFM Your visitors are interested in getting Value For Their Money – So explain the benefits that your target audience is interested in. 32. Tell Them What You'll Give Them To make your customer feel secure talk about free shipping, warranty, great customer service, or fast delivery. 33. Info-Ads One of the website design tips that is popular today and can provide a very effective marketing technique is to provide general content that is relevant to your product and then include the product benefits and features in the Ad. For example, the content can be like this: A good scooter should have [describe the specific features of the product you are selling]. This technique wraps your sales pitch in an envelope of useful information. 34. Freebies, etc Nothing motivates shoppers who are on the verge of buying better than extras like discounts, coupons, bonuses, and free gifts. Consumers today can buy practically anything online from a great number of vendors. So give them a couple of extra reasons to make them want to buy from you. 35. Quality Products Require a Quality Experience If you seriously expect to convert your Web site's visitors to paying customers, one of the most important web site design tips you can ever use is this: Equally important as the quality of the product you are selling is the shopping experience and the quality of the customer service you provide. How do you make sure the customers whom you believe should buy from your site ultimately complete the purchase? Following are some basic, yet vitally important, web site design tips to ensure that you are treating your customers the way they expect to be treated. 36. Make Your Checkout Process Smooth As Can Be Tower Records' Website was named as the leading online music site in a recent Forrester Research "PowerRanking". This was based on surveys of the website's customers as wel as independent shopping tests. This site jumped from last place to first place. It was praised for, among a variety of things, a process that was ranked "above-average" among all checkout processes. 37. Clearly Display Your Contact Information Ensure that your customers always have an easy way to communicate with you when they have a question. You should, ideally, be able to provide a toll-free telephone number, as well as a real person to talk to. When a real person cannot be available 24/7, post their available hours. If you don't have sufficient resources to enable toll-free support, then let your customers know just how long they should expect it to take to receive a response to their queries. 38. Reward Your Customers Who Purchase Save the e-mail addresses of each of your customers who purchase from you. Send them periodic sales alertsoffered just for them. Be upfront about it - don't offer them a small discount that's barely worth using and, especially, don't try to compensate for the low price by raising shipping rates. 39. Use E-mail Communications Sparingly If there is anyone who deserves to be free from spam by your company it is your customers. Only send them e-mail when the message provides value to them. This is one of the web site design tips you can never afford to ignore. 40. Be Crystal Clear About Your Shipping Policy Everyone must be able to figure out what their shipment will cost without having to go through more than a few clicks at the conclusion of the purchase.
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