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Web Site Design Tips
More Web Site Design Tips 21. Assurance of Security People on the Web like to make purchases with speed and convenience. Assure customers that their credit card info is secure, safe, and private. Include your fax number, toll free phone number, and mailing address for those who prefer to order via those methods. 22. Follow-Up After a customer buys, follow-up with an e-mail confirming the order. Tell the customer the price and when the product will be sent. Many corporations are finding this kind of follow-up is the number one reason customers come back to buy again. 23. The Internet - Your Extended Office One of the best things about a website is that it can make the Internet your extended staff. This is an invaluable boost if you are a home business of one. 24. 24/7 – 365 Days Your website is there to answer questions at any time of day or night. 25. Put More Info in Front of Your customers Your web pages can fill in the additional info that your ad couldn't cover, your sales letter didn't have room for, or that you forgot to mention in your telephone conversation. 26. Advertise Your Web Presence Here are some web site design tips that you should execute "off page": Include your website and e-mail address on all of your printed and off-line marketing materials. The corporate world spends most of their Internet ad budgets promoting their sites on TV and radio, and in newspapers and magazines. They do this because it works. Notice how the company, United Parcel Service (U.P.S.) now features the company website on all of its delivery trucks in the same big letters it uses to list its 1-800 number. 27. Propagate Your Web Site Put your Internet information on your business cards, invoices, letterhead, and voice mail. Look into advertising your site in affordable and targeted magazine ads, on radio, and in cable TV commercials. 28. Press Releases = Free advertising More key "off page" web site design tips: Get FREE big media promotion. Almost all e-zine, TV, radio, newspaper, and magazine editors accept press releases. Now that most media sources are online, e-mail is the preferred way for them to receive your releases. Your release should be one page long and offer valuable information of interest to the publications' readers. Editors won't print a blatant ad that is not accompanied by newsworthy information. 29. Sell The Sizzle, Not the Steak People don't buy products and services; they buy benefits. This fact should be engraved in your mind when you are planning an e-commerce site. 30. Target The Benefits First answer the questions below – as specifically as you can: Who is the target audience for the product? What are the primary benefits to buying it?
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