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Web Site Design Tips
More Web Site Design Tips
91. Mesmerize Your Visitors Creatively You don't want them to leave your site without buying something. But this can only be accomplished when all the key factors are in sync: Design, content, ease of navigation, security, product value, product cost, plus other factors, all must gel with each other in order to to hypnotize your visitors and make them want to buy your products. 92. Get Your Visitors To Stay Longer OK. You've refined your list of keywords, cost-optimized your bids, written the AdWords text ads to pull in all those targeted clicks. But now that you're seeing your reports from Google Analytics, you brgin to realize that your landing pages have a bounce rate of 95%. This means that 9 1/2 out of every 10 visitors to your web site are quickly looking around and exiting, immediately deciding that your web site isn't really where they want to be. With a 95% bounce rate, it's time for you to optimize your landing pages to keep visitors hanging around longer on your site. But, do you eve know what changes to make? One of the easiest web site design tips, albeit low-tech, to get visitors to stick around and browse your products and services is to quickly capture their curiosity with an attention-grabbing headline. Research has shown that surfers make the decision to leaver your web site, or stay, in under 5 seconds, and it is the headline on your page that is the one bit of content that they will actually be able to scan in such a short space of time. this makes each of your headlines a critical chunk, albeit small, of all the real estate sitting on your web site. Therefore, writing headlines to engage visitors has to be one of the most important parts of your strategy for optimizing landing pages. Here are 5 tips for writing headlines that catch vistors' attention. 93. Always Include Your Keywords In The Headlines And as physically close to the beginning of the headline as you can. Do not overlook this. It's one of the simplest, yet most effective web site design tips you'll ever use. Visitors who arrive at your web site by clicking a text ad or organic link, are always somewhat nervous. usually they have a pretty good idea of what they're searching for, and they hope that your site is going to deliver it, but they are still a skeptical. They have a good reason to be; there are so many junk sites that simply don't deliver. By placing your keywords in the headline you provide instant assurance to your visitors that they have come to the right place. They will relax a little and then be more slightly receptive to whatever your message happens to be. 94. Try Not To Look or Sound Like An Ad Often the best way to bypass the filter is to not sound or look like an ad. Remember earlier when we discussed the concept of selling the sizzle, not the steak? This has got to be one of the most basic marketing and, therefore, web site design tips: Instead of coming across like a salesperson, try to come across like a close friend who is delivering useful information. For example, instead of this: Fabulous Moisturizer That Really Makes a Difference! Try this: 5 Ways to Visibly Reduce Wrinkles in One Week In other words, talk about the benefits not than products features. Instead of listing cold hard facts about your product, think about what problem it is that your product can solve for your customer. Instead of this: E-mail with 2GB of Disk Storage! Try this: You'll Never Delete Another E-mail Just to Save Space 95. Make Your Headlines Easy To Read Whenever our eyes are moving quickly scanning for something in particular, the tendency is to ignore text that looks like it's going to take a lot of effort to read. Therefore, make your headlines as direct and simple as you can. Instead of using "polysyllabic" Latinate words whose meaning is not that obvious at first glance, use punchier, choppier Anglo-Saxon words. For example, instead of this: Employ Robust Data Recovery Solutions While Enhancing Network Availability Try this: 7 Things You Need to Keep Your Data Safe 96. Don't forget about subheadings Other related web site design tips include the use of subheadingss. Subheadings are a quick and easy way to offer additional information about your products. Like headlines, they are a piece of text visitors are likely to scan. Say that you are an e-tailer and that your landing page is for a specific product and uses the product's name as the page's headline. A subheading that provides a quick preview of the product's benefits will save your visitors the trouble of having to dig the benefits out of the user reviews and the product descriptions which are usually buried, visually, somewhere within the page. Instead of this: Wireless Skoba™ Computer Briefcase Try this: Wireless Skoba™ Computer Briefcase Patented system cradles your laptop with air-filled, shock-absorbing, pouches. 97. Also... Here are some more classic marketing-based web site design tips: Test different headlines to learn which ones lower bounce rates and lead to the the highest level of clickthroughs to conversion. You could, for example, arrange for different versions of one landing page, sending visitors randomly to the each version. You would then compare bounce rates for each landing page version. You could also analuze Google's Top Content report to discover how long your visitors actually stayed on each landing page. You could also analyze Google's Site Overlay report for each landing page to find out where your visitors are clicking and how often those clicks led to conversion. 98. Show What You've Got In order to convert people from visitors into customers, you must show them what they'll be getting from you! This is certainly one of the most powerful web site design tips you can use. You'll record better sales for products that have high quality previews along with descriptive pictures. This is especially true for e-books, e-goods, and other non-material products which must be displayed with additional informative information. Your potential buyers want to know exactly what theyre going to be getting from you! For audio products: add short previews or lo-fi versions. For physical books: add chapter excerpts and pictures of the front covers. This really pays off in sales! Sellers are recording triple and higher conversion rates for products that have good descriptions instead of single files with barely a few sentences. Every study of the online marketplace confirms that Internet buyers are, on average, smarter than the typical real world customer of a brick and mortar business. Don't underestimate your customers! 99. For Peace of Mind Use SSL Certificates Last on our list of 100 web site design tips is the use of SSL certificates. SSL certificates are an key trust indicator online shoppers always expect to see. Tests confirm that etailers who deploy visible security indicators enjoy far lower shopping cart abandonment rates. Shoppers concerned with the security and privacy of their personal information must trust that their data will remain confidential - people won't buy from any salesman they don't trust. Gaining the trust of the visitors to you site quickly is more likely if you provide them with a familiar path to walk. Many online shoppers will have already experienced purchasing processes provided by the bigger brand names. Without exception, these major brands utilize High Assurance SSL to capture personal information from their customers. By using SSL certificates and other trust indicators it facilitates proven web-tested sales techniques - Attraction, Interest, Desire, Action and Satisfaction to succeed. Once your customers have taken Action by clicking on your well-crafted 'Buy Now' button, or 'Order Now' button you must make sure they are stay Satisfied with the results. Never give your visitors an opportunity to get cold feet and walk away from the process. Place those trust indicators at strategic points in your purchasing process - they are subtle but effective tools to help convert visitors into customers. 100. Bookmark this Site! 8<) Web Site Design Tips - Back to Beginning
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