Mistake #1
Falling for the FREE web hosting sites pitch

Come-ons for free web hosting sites litter the Internet. How genuine are they? Well, marketing experts have known for decades that the single most powerful word in the English language is the word “FREE”. And the second most powerful is the word “CHEAP"

“Not Too Overpriced”

Think about it. Are you drawn to advertisements trumpeting a product or service that is “Average Priced"? Of course not. We are all drawn to ads for things that are “free”, “cheap”, “cheapest

All successful businesses, and web hosting providers in particular, are fully aware of the power of these words and use them constantly to draw us to them. Few are more attractive to the online bargain hunter than an offer of free web hosting sites.

There’s nothing inherently wrong with this approach to acquiring customers. It's simply the way the world works. And the online world is a silent cacophony of words and images fighting for your attention so…

The goal should be value

As long as you understand that, first and foremost, a web hosting company’s business is marketing and sales, not technology and service, you’ll be able to focus on what’s important with regard to the price of any web hosting plan.

You’ll be able to decide for yourself not only which ones provide truly free web sites (or genuinely cheap web sites) but also which ones represent real value in a web hosting package.

The bottom line

See Mistake #2 for a concrete example of why you should avoid free web page hosting packages.