Are you expecting good reliable web hosting because of the cool domain name, and the hip home page? Do you really have any idea who’s hosting your web site? What you see on a web host’s home page may bear no resemblance to what’s actually behind it.
Who are these guys, really?
Most web hosting companies are resellers of services for other, larger, web hosts…..who themselves may be providing reseller web hosting for even larger hosts.
At worst, they may be a fly-by-night outfit who will cause you nothing but pain and aggravation at the exact moment when you can least afford it…when some technical problem brings down your web site.
Despite the cost of computing power and bandwidth being at all time lows, and falling, it requires a substantial financial investment to build the kind of infrastructure needed to support good reliable web hosting services in a bullet-proof environment.
The Cost of Quality
Professional web hosting companies must invest in T1 or, preferably, T3 communications lines, the latest high speed servers with redundancy to ensure that inevitable hardware or software glitches don’t take your business down, and a competent technical support staff that can quickly respond to, diagnose, and remedy whatever problem you may encounter. All this is very expensive and cannot be undertaken by an eager but undercapitalized company.
However, that doesn’t stop some netrepreneurs from trying to mimic the big guys. There are even college students running marginally successful web hosting businesses from their dorm rooms who promise to deliver good reliable web hosting.
But do you want to trust your online business to them?
The smart, and lucky, ones may eventually evolve into legitimate hosting companies, but most will likely fold when their GPA drops to a level that causes either the university or their parents to put an early end to their academic, and web hosting, careers. Note to self: Frequent backups
If you wouldn’t trust them to mow your lawn…
If you are running any sort of online business you‘ve simply got to be hosted by a professional web hosting company. So make sure when you sign up for a hosting plan that you know who is behind the slick web site.
Our list of Top Hosts represents companies who provide good reliable web hosting based on their documented track records, not on their marketing skills.
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Secret #4
